Scroll to top

Wheels On Werner Allen


The Friday before Fall Fest in September | 5- 8 p.m. | Downtown New London

This is a great start to Fall Fest – when the New London Area Chamber of Commerce, New London Lions Club and the Wolf River Classic Chevy Club invite you to Werner Allen in New London on Friday evening for Wheels on Werner Allen. A no fuss, no registration Car Show!

The show is open to all makes and models of collector cars, trucks, and motorcycles.

ADMISSION

Admission is FREE to vehicles and spectators.

VEHICLE REGISTRATION

There is no registration fee for vehicles. The first 150 vehicles will receive a dash plaque. The first 50 motorcycles will receive a patch.

CAR SHOW DETAILS 

Car staging: 3 p.m. – 4 p.m.

Car show parking: 3 p.m.

Car show starts: 5 p.m.

Fireworks: 8 p.m.

Vehicles disperse: 8:15 p.m.

Vehicles may enter the staging area on West Jennings Street into Hatten Park prior to 4 p.m. Vehicles will be allowed into the “Car Show” parking area (via staging area) beginning at approximately 3 p.m.  The only acceptable entrance to the car cruise parking area is through the staging area on West Jennings Street into Hatten Park. You will not be able to access Werner Allen after 4 p.m. Please look for signs and follow the directions of the Car Show volunteers.

GROUNDS RULES

  • Please stay parked until after the Fireworks which will end around 8:15 p.m. for everyone’s safety.
  • When leaving the car show area at 8:15 p.m. movement should be made at a safe and respectable pace as not to hazard participants or spectators.
  • For the safety of spectator’s unlawful displays of power such as but not limited to flame throwing, burnouts and spinning of tires are strictly forbidden and will immediately be ticketed by the New London Police Department.
  • No Pets Allowed per City of New London Ordinance # 9.41– violators will be subject to fines.
  • NEW THIS YEAR: Beer will be allowed within the event perimeter located on Werner Allen and Hatten Park – absolutely no alcohol allowed on school property, violators will be subject to fines – No carry-ins
  • Due to the new location, there will be no cruise. Vehicles will disperse at 8:15 p.m. after the fireworks.
  • NEW THIS YEAR: The Festival Foods 4th of July Fireworks Show has been rescheduled to happen after the Wheels on Werner Allen Car Show. Fireworks will be shot off from Allen Field in Hatten Park at dusk. Spectators are encouraged to sit near the Middle School grass lot to see the fireworks. Please stay parked until the show is completed.

FOOD ON GROUNDS

A variety of food and beverages will be available provided by the New London Lions Club, as this is their major fundraiser. The food / beverage stand is in the Hatten Park entrance and will open at 4 p.m.

FIRST AID AND EMERGENCIES

In the event of a medical emergency notify the Chamber booth or Lions Club stand immediately.  Police will be available throughout the cruise.

RESTROOM FACILITIES

There are port-a-potties located throughout Werner Allen and Hatten Park.

 

Participants are encouraged to bring a classic vehicle down, or one they are particularly proud of, this show is open to all makes and models. Dash plaques will be given to the first 150 vehicles and event patches to the first 50 motorcycles to enter.  We lost count last year, but we are certain more than 240 vehicles arrived. Hot rods, classic refurbished vehicles, motorcycles will line Werner Allen from Pine St. to Wolf River Ave with ATV’s parking in the grassy median.

Spectators can enjoy seeing some great old classics, participate in raffles, and win prizes as Yo DJ Entertainment supplies the tunes. The New London Lions Club will be serving food and beverages all night long right inside Hatten Park.

 

► Wheels on Werner Allen – Photos

● September 14, 2024
Photos courtesy of Bastian Marketing & Bastian Media

● September 8, 2023
Photos courtesy of Lisa Bastian and Isaiah Bastian

● September 9, 2022
Photos courtesy of Lisa Bastian
● September 10, 2021
Photos courtesy of Lisa Bastian
● September 8, 2017
Photos courtesy of Brianne Krake BriannePhotograpy.com
● September 12, 2015
Photos courtesy of James Kelley

 

► Wheels On Water Street – Videos
● 2015 Video Tour
● 2013 Video Tour
● 2013 Car and Cycle Cruise
● 2012 Video Tour

A  huge THANK YOU to our  2024 Classic Sponsors:
Radtke Rhone
Tyson Foods
Thank you to our 2024 Vintage Sponsors:

Fox Communities Credit Union, Hilker Trucking, Inc., Wisconsin Distributors