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COVID-19 Resources

COVID-19 Financial Assistance Guide

Below is a compilation of programs currently providing financial assistance to small businesses and non-profits.

Each business should contact their accountant, lender, or business banker to be sure to collect the correct documents in order to apply for financial assistance programming.

Economic Injury Disaster Loan (EIDL)

US Small Business Administration

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To be eligible for EIDL assistance, small businesses or private non-profit organizations must have sustained economic injury and be located in a disaster declared county or contiguous county. Many other factors go into qualifying for an EIDL. A primary one is that a small business has to show a loss effective January 31, 2020, to now and/or in the future, as compared to 2019 financials. Applicants must have a credit history acceptable to the SBA.


Apply online here using the the SBA application portal.


Full Program details and application found here.

Paycheck Protection Program (PPP)

US Small Business Administration

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The following entities affected by Coronavirus (COVID-19) may be eligible:

  • Any small business concern that meets SBA’s size standards (either the industry based sized standard or the alternative size standard)
  • Any business, 501(c)(3) non-profit organization, 501(c)(19) veterans organization, or Tribal business concern (sec. 31(b)(2)(C) of the Small Business Act) with the greater of:
    • 500 employees, or
    • That meets the SBA industry size standard if more than 500
  • Any business with a NAICS Code that begins with 72 (Accommodations and Food Services) that has more than one physical location and employs less than 500 per location
  • Sole proprietors, independent contractors, and self-employed persons


There is no cost to apply, and should be done through any SBA-approved lender. Contact your lender or business banker for application assistance.


Paycheck Protection Program General Information

Wisconsin Rental Assistance Program (WRAP)

On May 20, 2020 Gov. Tony Evers announced the launch of a $25 million Wisconsin Rental Assistance Program for Wisconsinites who have experienced income loss as a result of the COVID-19 pandemic. Administered by the Department of Administration (DOA), the Wisconsin Rental Assistance Program will provide direct financial assistance for owed rent, security deposits, and wrap around services for program eligible individuals.

The effort is funded by $25 million in federal Coronavirus Aid, Relief, and Economic Security (CARES) Act dollars.

Residents of Waupaca, Outagamie, Portage, Waushara, and Marquette counties may find more find more information and apply here.

SCORE Recorded Webinars

Service Corps of Retired Executives

Did you miss a SCORE LIVE webinar? They are available to watch on-demand at your convenience.

Read more

WMC COVID-19 Update Webinars

Wisconsin Manufacturers & Commerce

Wisconsin Manufacturers & Commerce (WMC) recorded webinars, specifically relating to COVID-19.

Learn More

Unemployment Benefits Related to COVID-19

Changes to regular unemployment benefits may occur under the Relief for Workers Affected by Coronavirus Act. Check the Department of Workforce Development (DWD) website often for the most up-to-date information.

The Federal Pandemic Unemployment Compensation is a temporary increase of $600 per week in unemployment benefits. Wisconsin plans to start making these payments the week of April 26.

The Pandemic Unemployment Assistance is a new temporary federal program that provides unemployment benefits to individuals who are not typically eligible, such as self employed individuals, consultants, and certain independent contractors. These individuals will be able to start filing applications on April 21, according to Secretary Caleb Frostman of the Wisconsin Department of Workforce Development (DWD).

The Work-Share Program avoids layoffs, allowing workers to remain employed & employers to retain trained staff during times of reduced business activity. Under the CARES Act, once your plan is approved, the federal government will pay for 100% of the unemployment benefits paid through the Work-Share plan.

Click here for frequently asked questions about COVID-19 and Wisconsin unemployment benefits for employees and employers.

Back to Business Toolkit

Chamber Members: download your Back to Business Toolkit to guide your customers and employees safely through the reopening phase.

View WEDC recommendations for reopening guidelines sorted by business type here.

Finding Help with Programming Assistance

Our local Small Business Development Center at UWSP is here to help, and offers free & confidential business services, access to free webinars, help with questions about assistance programs, and many additional services. Contact: and Follow on Facebook.


The Waupaca County Economic Development Corporation provides assistance to both private businesses and public sector organizations, in an effort to strengthen the local economy and enhance the quality of life for all the citizens of Waupaca County. WCEDC is more than willing to discuss which assistance options may be the best for your business. Please send a request to, or call (920) 982-1582.

ThedaCare COVID-19 Hotline

Community members can call (920) 830-6877 or (800) 236-2236 to speak with resource representatives and nurses who will answer medically-related COVID-19 questions or direct patients to the appropriate locations for care.

ThedaCare Online Resources

At the New London Area Chamber of Commerce, our goal is to remain united through the hardship and uncertainty caused by the COVID-19 outbreak, and continue to support member businesses and organizations. We have been changing our approach daily as the situation rapidly evolves, in order to offer the most effective forms of support. The Chamber office is closed to the public for the time being, but the majority of our operations will remain the same. We greatly appreciate your patience and consideration as we navigate through this process. Please keep in touch and let us know how we can help you.

Call our office at (920) 982-5822 with any inquires.

Email April Kopitzke

Email Karen Gitter

Email Molly Cervantes