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COVID-19 Resources

COVID-19 Financial Assistance Guide

Below is a compilation of programs currently providing financial assistance to small businesses and non-profits.

Each business should contact their accountant, lender, or business banker to be sure to collect the correct documents in order to apply for financial assistance programming.

Wisconsin Humanities Relief Grants

Wisconsin Humanities Council

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The Wisconsin Humanities Council will be providing rapid-response funding to non-profit humanities and cultural organizations that are facing financial hardship resulting from COVID-19.

To be eligible for Wisconsin Humanities CARES Relief Grants, an organization must:

  • Provide humanities programming to the general public as a significant part of its mission (see humanities defined here)
  • Have been in continuous operation for at least two years as a tax exempt 501(c)3 organization as certified by the Internal Revenue Service. Check IRS status here.
  • Be physically located in Wisconsin and have Wisconsin residents as its primary audience
  • Have at least one staff member (full or part-time) who is a paid employee of the organization
  • Have total annual expenses of not more than $500,000 in the most recent fiscal year OR have no more than $500,000 as the average of the past three completed fiscal years. (Expenses include all operating, overhead and programmatic expenses for the organization.)
  • Be experiencing financial hardship due to the effects of COVID-19. (Hardship includes, but is not limited to reduction, loss or furlough of paid staff or significant loss of revenue.)


The application will be available starting Friday, April 24. The first deadline is 4:30 p.m. on May 15, with applications being reviewed and decisions announced within 15 days of the deadline.


Wisconsin Humanities Council Website

Paycheck Protection Program

US Small Business Administration

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The following entities affected by Coronavirus (COVID-19) may be eligible:

  • Any small business concern that meets SBA’s size standards (either the industry based sized standard or the alternative size standard)
  • Any business, 501(c)(3) non-profit organization, 501(c)(19) veterans organization, or Tribal business concern (sec. 31(b)(2)(C) of the Small Business Act) with the greater of:
    • 500 employees, or
    • That meets the SBA industry size standard if more than 500
  • Any business with a NAICS Code that begins with 72 (Accommodations and Food Services) that has more than one physical location and employs less than 500 per location
  • Sole proprietors, independent contractors, and self-employed persons


There is no cost to apply, and should be done through any SBA-approved lender. Contact your lender or business banker for application assistance.


Paycheck Protection Program General Information

Outagamie County Business Assistance Loan Program

Fox Cities Regional Partnership

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Businesses must meet specific eligibility requirements to receive funds from the COVID-19 Business Assistance Loan program. Any single business enterprise may apply for funds ranging from $5,000 up to $20,000.


  • Business has a physical location in Outagamie County
  • Business has been adversely impacted by COVID-19
  • Property owner must be current on property taxes & special assessments


  • 2% interest rate
  • 3-5 year term; determined on a case-by-case basis
  • No interest and no payments for at least six months
  • No prepayment penalties
  • Owner Guarantees


Download the application here.


Learn More Here

USDA Federal Rural Resource Guide

The USDA and its Federal partners have programs that can be used to provide immediate and long-term assistance to rural communities affected by the COVID-19 outbreak. These programs can support recovery efforts for rural residents, businesses, and communities through:

  • technical, training, and management assistance
  • financial assistance
  • state and local assistance

This resource matrix organizes funding opportunities identified in the CARES Act and other federal resources that can help support rural America. Opportunities are categorized by customer and assistance type. Read Here.

Unemployment Benefits Related to COVID-19

Changes to regular unemployment benefits may occur under the Relief for Workers Affected by Coronavirus Act. Check the Department of Workforce Development (DWD) website often for the most up-to-date information.

The Federal Pandemic Unemployment Compensation is a temporary increase of $600 per week in unemployment benefits. Wisconsin plans to start making these payments the week of April 26.

The Pandemic Unemployment Assistance is a new temporary federal program that provides unemployment benefits to individuals who are not typically eligible, such as self employed individuals, consultants, and certain independent contractors. These individuals will be able to start filing applications on April 21, according to Secretary Caleb Frostman of the Wisconsin Department of Workforce Development (DWD).

The Work-Share Program avoids layoffs, allowing workers to remain employed & employers to retain trained staff during times of reduced business activity. Under the CARES Act, once your plan is approved, the federal government will pay for 100% of the unemployment benefits paid through the Work-Share plan.

Click here for frequently asked questions about COVID-19 and Wisconsin unemployment benefits for employees and employers.

Finding Help with Programming Assistance

Our local Small Business Development Center at UWSP is here to help, and offers free & confidential business services, access to free webinars, help with questions about assistance programs, and many additional services. Contact: and Follow on Facebook.

SBA has resumed processing EIDL applications that were submitted before the portal stopped accepting new applications on April 15, and will be proessing these applications on a first-come, first-served basis. SBA will begin accepting new EIDL and EIDL Advance applications on a limited basis only to provide relief to U.S. agricultural businesses. The new eligibility is made possible as a result of the latest round of funds appropriated by Congress in response to the COVID-19 pandemic. Learn More & Apply Online


The Waupaca County Economic Development Corporation provides assistance to both private businesses and public sector organizations, in an effort to strengthen the local economy and enhance the quality of life for all the citizens of Waupaca County. WCEDC is more than willing to discuss which assistance options may be the best for your business. Please send a request to, or call (920) 982-1582.


To help minority-owned micro-businesses cope with the economic impact of COVID-19, the Ethnic Minority Emergency Grant Initiative is being launched with a total of $2 million being to be made available to 1,000 Wisconsin micro-businesses. A business may apply for a one-time grant of $2,000 for short-term operations assistance through Wisconsin’s Collective Ethnic and Diverse Organizations. Applicants will be subject to underwriting, and grant recipients will be required to submit a report indicating how the funds were used. Applications will be accepted from May 18-24, 2020. Learn More  

Back to Business Toolkit

Chamber Members: download your Back to Business Toolkit to guide your customers and employees safely through the reopening phase.

View WEDC recommendations for reopening guidelines sorted by business type here.

ThedaCare COVID-19 Hotline

Community members can call (920) 830-6877 or (800) 236-2236 to speak with resource representatives and nurses who will answer medically-related COVID-19 questions or direct patients to the appropriate locations for care.

ThedaCare Online Resources

Coronavirus Update from ThedaCare – Reopening with a Watchful Eye

At the New London Area Chamber of Commerce, our goal is to remain united through the hardship and uncertainty caused by the COVID-19 outbreak, and continue to support member businesses and organizations. We have been changing our approach daily as the situation rapidly evolves, in order to offer the most effective forms of support. The Chamber office is closed to the public for the time being, but the majority of our operations will remain the same. We greatly appreciate your patience and consideration as we navigate through this process. Please keep in touch and let us know how we can help you.

Call (715) 250-0390 for office inquiries, and (920) 858-2393 for all other inquiries.

Email April Kopitzke

Email Karen Gitter

Email Molly Cervantes