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Winter Wonderland on the Wolf

First Friday in December | Downtown on North Water St.

Thank you to our 2022 Winter Wonderland Host:
Familiar Grounds

Mark your calendars for this Very Merry Winter Wonderland event scheduled on Friday, December 1st, 2023 right in the heart of downtown New London. We transform the city into a magical Winter Wonderland on the Wolf

The New London Area Chamber of Commerce would like to invite you to experience the magic of the season.

  • Download the 2023 Light Up New London Map to tour the Christmas lights throughout the area. All homes and businesses have been encouraged to get their decorations up by December 1st, 2023 for families to enjoy through the entire holiday season. Registration for Light Up New London will close December 1st, 2023. Find maps on our Facebook page.
  • Check out our Holiday Hop! Customers are encouraged to join in on a holiday scavenger hunt December 1st-8th and visit local businesses and organizations who will host deals and activities. 
  • Get lost in the Winter Wonderland Christmas Displays by Longevity Nutrition on December 1st, 2023  featuring a twisting trail of holiday bliss, twinkling lights and Christmas trees. Listen to the Christmas carolers while sipping hot cocoa.
  • The parade starts at 5 p.m. Line up will be in the Longevity Nutrition parking lot. The parade will start there on Pearl St. and turn left onto N. Water St. and then exit on Wisconsin St. Make sure to bring a canned good item to receive a coupon from the New London UTV Club. View details about their parade entry here
  • Visit with Santa and Mrs. Clause at Longevity Nutrition and grab a Santa Bag filled with goodies. Don’t forget to bring a letter for Santa if you wish and leave it in his Christmas mailbox. His elves have assured us that Santa will reply to every letter. Please ensure a return address is included. 
  • After the parade if you don’t want to wait in line for Santa, walk across the lit Pearl St. bridge to join in the Reindeer Boogie at Familiar Grounds hosted by the Parks & Recreation Department. 



December 21st, 2023

December 1st – 8th – Holiday Hop

5 p.m. – 7 p.m. Tour the Winter Wonderland Christmas Displays at Longevity Nutrition 

5 p.m. Winter Wonderland Parade

6-7 p.m. Visit with Santa at Longevity Nutrition

6:30 (after parade) – 8:30 p.m. Reindeer Boogie at Familiar Grounds

Everyone needs a little extra cheer this year, let’s LIGHT UP NEW LONDON!

Thank you to our 2022 Star Sponsors!
 Lynn Tank Agency | Frog Country | Northland Electrical | Van Handel Heating & Cooling | Emanuel Lutheran | Plach Automotive | Master Electrical Services, LLC

Check out our Winter Wonderland Photos!

2022 Winter Wonderland – Photo Credit: Willa Jo Photography

Winter Wonderland 2021 – Photo credit: Lily Bastian

Winter Wonderland 2020

Winter Wonderland 2019

Winter Wonderland Photos

For more information call (920) 982-5822