Thank you to our 2024
Winter Wonderland on the Wolf Host:
Mark your calendars for this very merry Winter Wonderland on the Wolf event scheduled on Friday, December 6th, 2024 right in the heart of downtown New London. We transform the city into a magical Winter Wonderland.
The New London Area Chamber of Commerce would like to invite you to experience the magic of the season of the Winter Wonderland on the Wolf hosted by Familiar Grounds Coffee Shop. Sponsorships are available for this event and there are tons of ways the business community can get involved with this event. Decorate your business and register for the Light Up New London Map. Register for the Holiday Hop Scavenger Hunt. Sponsor the Winter Wonderland lights display. Register for the parade on Friday night. Donate items for the Santa Bags that go out to children when they visit Santa. Or we are always looking for volunteers to make this the most magical night for families. Find volunteer opportunities on the website.
- LIGHT UP NEW LONDON – Get your Christmas lights up before December 1st and register your address to be added to the Light Up New London Map. Families will be able to download the map and tour the Christmas lights throughout the area. All homes and businesses are encouraged to get their decorations up and register by December 4th, 2024 for families to enjoy through the holiday season. Registration will close December 4th to give us time to create the map. Find maps on our Facebook page or in the Tourism Center.
- HOLIDAY HOP – Check out our Holiday Hop! Customers are encouraged to join in on holiday BINGO December 6th – 15th and visit local businesses and organizations who will host deals and activities.
- WINTER WONDERLAND – Get lost in the Christmas displays by Longevity Nutrition on December 6th, 2024 featuring a twisting trail of holiday bliss, twinkling lights and Christmas trees. Listen to the Christmas carolers while sipping hot cocoa.
- PARADE – New This Year: The parade will kick off from its usual ending point, welcoming back downtown with a special ribbon-cutting ceremony just before the parade begins on State St. The parade starts at 5:45 p.m. The parade will start on State St. and continue down N. Water St. towards Pearl St. and participants will exit on Wolf River Ave.
- SANTA – Visit with Santa at Longevity Nutrition and grab a Santa Bag filled with goodies. Don’t forget to bring a letter for Santa if you wish and leave it in his Christmas mailbox. His elves have assured us that Santa will reply to every letter. Please include a return address.
- REINDEER BOOGIE – After the parade if you don’t want to wait in line for Santa, walk across the lit Pearl St. bridge to join in the Reindeer Boogie at Familiar Grounds hosted by the Parks & Recreation Department.
- WAGON RIDES – New This Year Catch a sponsored wagon ride between Longevity Nutrition and Familiar Grounds Friday evening between 5-8:30 p.m.
- LIVE FOOD DRIVE – During the parade, the New London ATV Club will be collecting nonperishable food items for the New London Community Cupboard.
CHECK OUT THE SCHEDULE
December 6th, 2024
December 6th – 15th – Holiday Hop
5 p.m. – 7:30 p.m. Tour the Winter Wonderland Christmas Displays at Longevity Nutrition
5:45 p.m. Winter Wonderland Parade
6-7:30 p.m. Visit with Santa at Longevity Nutrition
6:30 (after parade) – 8:30 p.m. Reindeer Boogie at Familiar Grounds
Everyone needs a little extra cheer, let’s LIGHT UP NEW LONDON!
Thank you to our 2024 Santa Bag Sponsor!
Thank you to our 2024 Star Sponsors!
Thank you to our 2024 Santa Sponsors!
Thank you to our 2024 Reindeer Sponsors!
Thank you to our 2024 Elf Sponsors!
Check out our Winter Wonderland Photos!
2023 Winter Wonderland – Photo Credit: Willa Jo Photography
2022 Winter Wonderland – Photo Credit: Willa Jo Photography
Winter Wonderland 2021 – Photo credit: Lily Bastian
Winter Wonderland 2020
Winter Wonderland 2019
For more information call (920) 982-5822