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Winter Wonderland on the Wolf

First Friday in December | Downtown on North Water St.

Thank you to our 2021 Winter Wonderland Host:
Familiar Grounds

Winter Wonderland has wrapped up for the 2021 season. Mark your calendars for this very merry event scheduled the first Friday in December right in the heart of downtown New London. We transform the city into a magical Winter Wonderland on the Wolf

The New London Area Chamber of Commerce would like to invite you to experience the magic of the season.

  • Download the Light Up New London Map to tour the Christmas lights throughout the area. All homes and businesses have been encouraged to get their decorations up by December 4th for families to enjoy through the entire holiday season. Registration for Light Up New London will close December 17th, 2021. Find maps on our Facebook page.
  • Check out our Holiday Hop! Customers are encouraged to join in on a holiday scavenger hunt December 4th and visit local businesses and organizations who will host deals and activities. 
  • Get lost in the Winter Wonderland Christmas Displays by Longevity Nutrition on December 4th 2021 featuring a twisting trail of holiday bliss, twinkling lights and Christmas trees. Listen to the Christmas carolers while sipping hot cocoa.
  • Join in the Reindeer Dash 1 mile run / walk hosted by New London’s Parks & Recreation Department. Prizes will be awarded for the most creative holiday attire.  
  • Make sure to grab a spot downtown to view the Winter Wonderland Parade with festive entries you’re sure to enjoy.
  • Last but certainly not least, visit with Santa and Mrs. Clause at Longevity Nutrition and go home with a Santa bag and so many joyful memories. Don’t forget to bring a letter for Santa if you wish and leave it in his Christmas mailbox. 



December 4th, 2021

10 a.m. – 3 p.m. Holiday Hop

10 a.m. – 8 p.m. Tour the Winter Wonderland Christmas Displays at Longevity Nutrition 

3:30 p.m. Check in for Reindeer Dash

4 p.m. 1 Mile Run / Walk Reindeer Dash

5 p.m. Winter Wonderland Parade

6-8 p.m. Visit with Santa at Longevity Nutrition

Everyone needs a little extra cheer this year, let’s LIGHT UP NEW LONDON!

Thank you to our 2021 Star Sponsors!
Wolf River Community Bank | Lynn Tank Agency | Frog Country | Northland Electrical | Van Handel Heating & Cooling | Emanuel Lutheran | Plach Automotive | Master Electrical Services, LLC


Check out our Winter Wonderland Photos!

Winter Wonderland 2021 – Photo credit: Lily Bastian

Winter Wonderland 2020

Winter Wonderland 2019

Winter Wonderland Photos

For more information call (920) 982-5822