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Winter Wonderland on the Wolf

Downtown on North Water St. - New London, WI

Thank You 2020 Sponsors!


2020 Winter Wonderland on the Wolf was a huge success! Thank you again to our STAR SPONSORS: Emanuel Evangelical Lutheran, Frog County WJMQ-FM 92.3, Lynn Tank Agency LLC, Northland Electrical Services, Plach Automotive, Inc., Pomp’s Tire & Auto Service, Van Handel Heating & Cooling and Wolf River Community Bank.

We look forward to seeing everyone in 2021 on the first Saturday in December!


Mark your calendars for this Christmas event happening on Saturday, December 5th in New London. Join us for a day filled with fun activities, great deals, and a drive thru parade. We are bringing a holiday event alive like you’ve never seen before.

Holiday Hop: 10-4 p.m. Shop stores throughout New London that are participating by offering a promotion or a fun activity for the family to enjoy. Find out more here!
Drive thru Parade: 5 p.m. – 6 p.m. Drive thru in your vehicle to view the lights and parade entires which will be parked on North Water St. Entries will be settled by 5 p.m. and pull out at 6 p.m. If you are viewing the entries, please do not park or exit your vehicle.

Thank you to all of our Holiday Hop participants: CHS Larsen Cooperative; Familiar Grounds; Longevity Nutrition; Northern Belle Boutique; UltraCom Wireless Communications, Inc; Water Street Boutique, Water Street Vintage; and Wolf River Theatrical Troup, Inc.!

Pull into Longevity Nutrition for your destination map and a Santa-bag. There will be a special appearance by Santa….make sure you look UP!
There will be mailbox shipped from the North Pole. Make sure to write your letters to Santa and drop them off with our elves.
Tune into Frog Country WJMQ-FM 92.3 from 5 – 6 p.m. to enjoy a special holiday playlist while you view the lights.

We are encouraging EVERY business and EVERY residential home to get involved this year by decorating. Please have your decorations up by December 5th!

Reindeer Dash: Virtual run that can take place anywhere between November 28th -December 6th, 2020

Everyone needs a little extra cheer this year, let’s LIGHT UP NEW LONDON!

Winter Wonderland 2020


Winter Wonderland 2019

Winter Wonderland Photos

For more information call (920) 982-5822