Scroll to top

Winter Wonderland on the Wolf

First Friday in December | Downtown on North Water St.

Winter Wonderland 2024


Thank you to our 2024

Winter Wonderland on the Wolf Host:
Familiar Grounds

Winter Wonderland is wrapped up for the 2023 season!

Mark your calendars for this very merry Winter Wonderland on the Wolf event scheduled on Friday, December 6th, 2024 right in the heart of downtown New London. We transform the city into a magical Winter Wonderland.

The New London Area Chamber of Commerce would like to invite you to experience the magic of the season.

  • LIGHT UP NEW LONDON – Get your Christmas lights up before December 1st and register your address to be added to the Light Up New London Map. Families will be able to download the map and tour the Christmas lights throughout the area. All homes and businesses are encouraged to get their decorations up and register by December 1st, 2023 for families to enjoy through the holiday season. Registration will close November 30th to give us time to create the map. Find maps on our Facebook page or in the Tourism Center.
  • HOLIDAY HOP – Check out our Holiday Hop! Customers are encouraged to join in on holiday BINGO December 1st-9th and visit local businesses and organizations who will host deals and activities.
  • WINTER WONDERLAND – Get lost in the Christmas displays by Longevity Nutrition on December 1st, 2023 featuring a twisting trail of holiday bliss, twinkling lights and Christmas trees. Listen to the Christmas carolers while sipping hot cocoa.
  • PARADE – The parade starts at 5 p.m. Line up will be in the Longevity Nutrition parking lot. The parade will start there on Pearl St. and turn left onto N. Water St. and then exit on Wisconsin St.
  • SANTA – Visit with Santa at Longevity Nutrition and grab a Santa Bag filled with goodies. Don’t forget to bring a letter for Santa if you wish and leave it in his Christmas mailbox. His elves have assured us that Santa will reply to every letter. Please include a return address.
  • REINDEER BOOGIE – After the parade if you don’t want to wait in line for Santa, walk across the lit Pearl St. bridge to join in the Reindeer Boogie at Familiar Grounds hosted by the Parks & Recreation Department.
  • LIVE FOOD DRIVE – During the parade, the New London ATV Club will be collecting nonperishable food items for the New London Community Cupboard. Click here for more details.


December 6th, 2024

December 6th – 14th – Holiday Hop

5 p.m. – 7 p.m. Tour the Winter Wonderland Christmas Displays at Longevity Nutrition 

5 p.m. Winter Wonderland Parade

6-7 p.m. Visit with Santa at Longevity Nutrition

6:30 (after parade) – 8:30 p.m. Reindeer Boogie at Familiar Grounds

Everyone needs a little extra cheer, let’s LIGHT UP NEW LONDON!

Thank you to our 2023 Santa Bag Sponsor!

Thank you to our 2023 Star Sponsors!
Van Handel Heating & Cooling LOGO Tyson Foods 

Thank you to our 2023 Santa Sponsors!
Walker Family Veterinary Hospital | Wolf River Community Bank | Fox Communities Credit Union  | PC & Cell Solutions | Willa Jo Photography | Northern Belle Boutique| Stalker Sports Floors | First State Bank | Dragon’s Den Bar & Grill | Amoco

Thank you to our 2023 Reindeer Sponsors!
Robin’s Nest Learning Center, LLC | Events Everlasting | Hoffman Heating & Cooling Inc. | MS Driving Instruction | Bos’ Optimal Solutions | New London Lions Club | Mary Kay, Inc. – Patricia Toney – Ind. Beauty Consultant |

Thank you to our 2023 Elf Sponsors!
Demming – Noel Agency, Inc. | Security Finance | Yo DJ Entertainment | New London Press Star / Buyers’ Guide

Check out our Winter Wonderland Photos!

2023 Winter Wonderland – Photo Credit: Willa Jo Photography

2022 Winter Wonderland – Photo Credit: Willa Jo Photography

Winter Wonderland 2021 – Photo credit: Lily Bastian

Winter Wonderland 2020

Winter Wonderland 2019

Winter Wonderland Photos

For more information call (920) 982-5822