Thank you to our 2025 Host Sponsor

New London’s Premier Annual Celebration! View setup details from 2025 here.

Fall Fest & Wheels on Werner Allen 2025 – Event Recap

This year’s 28th Annual Fall Fest, hosted by Community First Credit Union, was truly unforgettable! Taking place the second weekend in September along beautiful Werner Allen, the three-day event brought together the community with record-breaking attendance, gorgeous weather, and more excitement than ever before.

In 2023, Fall Fest relocated to Werner Allen due to downtown construction and limited space—and we couldn’t be happier with the move. With river views, a spacious park setting, shaded areas, and ample parking, it has become the perfect spot for the festival to keep growing.

Weekend Highlights

Wheels on Werner Allen Car & Cycle Show (Sept. 12, 5–8 p.m.)
The weekend kicked off in style with nearly 200 classic cars, trucks, and motorcycles filling Werner Allen. Guests enjoyed live music, good food, and an unbeatable atmosphere.
Over 270 Vendor Spaces (Sept. 13, 9 a.m.–3 p.m.)
This year was our largest yet! Shoppers explored more than 270 vendor spaces offering handmade crafts, Wisconsin cheese and sausage, fresh produce, unique gifts, and local specialties. The Chamber booth was a popular stop for samples and sales.
Fall Fest Fun Zone (Sept. 13, 10 a.m.–3 p.m.) – Hosted by Tyson Foods and Presented by Victory Church & Boo Boo’s Crew
The Fun Zone was packed all day with FREE family activities including bounce houses, face painting, balloon twisting, a magician, dunk tank, and a carnival slide and pony cycles which were a HUGE hit!
Children’s Petting Zoo
The local FFA chapter brought in some adorable animals that delighted kids of all ages. Kruzicki’s Kemo Kritters had their alpacas and Boo Boo’s Crew brought in baby animals as well. We had lots of adorable baby animals for families to see and enjoy.
Fire Truck Display
The New London Fire Department gave guests a close-up look at their trucks, a big hit with families and future firefighters.
Live Music & Entertainment
The festival soundtrack kept the energy alive all day: Ellen Martinson, Pianist & Friends performed in the Fun Zone from 11 a.m.–2 p.m., while Peter Wall entertained crowds along Werner Allen from 12–2 p.m.
Shine Bright Against Cancer Run/Walk (Sept. 14, 12 p.m.)
The weekend wrapped up with the Shine Bright Against Cancer event in Hatten Park, bringing the community together to support cancer awareness and research.

Event Essentials

Parking: Available at the Middle School lot and Hatten Park (via Jennings St.).
ATM: Provided by Fox Communities Credit Union, conveniently located near Beacon Ave.
Restrooms: Both handicap-accessible and standard facilities along Werner Allen.
Rain or Shine: Nothing could stop the fun—this celebration goes on regardless of the weather!

Thank You

A huge thank you to our Fun Zone Host Sponsor – Tyson Foods our Premier Sponsor — Lynn Tank, our event host — Community First Credit Union all of our vendors, sponsors, volunteers, and the entire community who made Fall Fest and Wheels on Werner Allen such a success.

✨ Save the dates for 2026!