Water Street Boutique
Owner: Tanya Stegall
In September 2015, we opened Simply Repurposed on Water Street. We offered upcycled furniture and home accessories. The store was open 3 days a week. After 2 years we noticed we did not have a strong growing local customer base. Understanding this could be due to our hours open we also looked at what New London as a community was missing.
In September 2017 we add another layer to our business, women’s clothing in sizes small – 3X. During the soft open we heard customer comments stating they thought the cloths were used/thrift store because of the name of store. In October Water Street Boutique was born. Sales and traffic flow increased through the 4th quarter. When we re-opened in March 2018 the local customer base continued to grow.
Having two stores in one location has been well received to the New London and surrounding area. While still planning to close 6 weeks in January/February we are expanding to 6 days in the Fall of 2018.
218 W. North Water St., New London, WI 54961