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Fall Fest

Downtown on North Water St. and Pearl St - New London, WI


On Saturday, Sept. 14th, you are invited to the 2019 Fall Fest from 9 a.m. – 3 p.m. You’ll find a full day of family entertainment, food and fun in downtown New London!

The festival starts off Friday night with the Wheels on Water Street car and cycle cruise on North Water Street from 5 – 9 p.m.  On Saturday, visit over 150 craft booths, produce and market vendors lining North Water Street and Pearl Street. Stop at the Chamber booth to sample and purchase Wisconsin’s finest cheese and sausage manufactured locally. Enjoy taste-tempting foods from vendors and non-profit groups.

Children can enter the Fun Zone Area all day for free, some rides may include small charge. Enjoy bouncy houses, face painting, balloon twisting, a magician and more.  Be sure to stop at the FFA petting zoo in St. John’s Park. View the Fire Truck displayed by the New London Fire Department. Enjoy live music and entertainment throughout the day on North Water St.

(Please note: All of the above activities are subject to change prior to the event.)

There will be lots of fall fun for all ages and admission is FREE!
♦ Sponsorship Opportunities ♦


► Fall Fest
Photos of the past 2 years.

● September 9, 2017
   Photos courtesy of Brianne Krake

● September 10, 2016
   Photos courtesy of Brianne Krake.

2019 Vendor Registration Information 

* Now Accepting  Vendor Applications for Review

2019 Vendor Letter, Vendor Reservation Application and WI Temporary Event Sellers Form 

2018 Event Poster – Click here

 Vendors: Please review all documents listed above. Vendor Registration  Form and WI Temporary Event Sellers Form must be returned in order for the application review process to begin. All accepted applications will be notified through phone. 

All accepted Vendors will receive a detailed map and set up instructions the week  before the event through the mail.

Vendor applications are accepted up until the Wednesday before the event. Any denied vendor applications will be returned through the mail.