VENDOR APPLICATIONS
PAPER APPLICATION
2027 SPONSORSHIPS
TERMS & CONDITIONS
The Second Saturday in September!
Fall Fest
Fall Fest is New London’s premier annual celebration, bringing the community together each September along the scenic Werner Allen riverfront. Held the second Saturday of the month, this lively event transforms the area into a bustling marketplace and gathering space filled with local vendors, delicious food trucks, live music, and family-friendly entertainment.
Visitors can explore more than 250 vendor booths featuring handmade crafts, fresh produce, specialty foods, and unique gifts from across the region. Throughout the day, guests enjoy live performances from local musicians, raffles, and a full lineup of activities in the Kids Fun Zone, making Fall Fest a fun destination for all ages. From longtime residents to first-time visitors, Fall Fest celebrates the spirit of community that makes New London such a special place.
Fall Fest Weekend Events!
2nd Friday in September, 5:00-8:00 p.m.
The weekend kicked off in style with nearly 200 classic cars, trucks, and motorcycles filling Werner Allen. Live music, good food, and an unbeatable atmosphere.
Fall Fest Fun Zone
Fall Fest – 2nd Saturday in September
Fun Zone is packed full of smiles, laughs, and entertainment for all ages! Magicians, face painting, bounce houses, and more!
Live Music & Entertainment
Fall Fest – 2nd Saturday in September
Family friendly live music and entertainment. Watch our Facebook page for more information on artists
Over 250 Vendor Spaces
2nd Saturday in Sept., 9:00 a.m. – 3:00 p.m.
Our largest yet! Explore more than 270 vendor spaces offering handmade crafts, WI cheese and sausage, fresh produce, unique gifts, and local specialties.
Children’s Petting Zoo
Fall Fest – Kids Fun Zone Area
Visit some fury friends compliments of our local FFA Chapter! Alpacas, bunnies, chickens, and more!
2nd Sunday in Sept., Starting at Noon!
Wrap up Fall Fest Weekend supporting families affected by cancer! Run/Walk registration can be found on our website!
Host Sponsor
We’d like to extend a huge thank you to all of our sponsors! Without their support this amazing community event would not be possible!
Fun Zone Sponsor
Food Court Sponsor
2026 Platinum Sponsors
2026 Gold Sponsors
2026 Silver Sponsors
2026 Bronze Sponsors
Additional Thank You’s!
The vendors, sponsors, volunteers, and YOU – our community, are what make Fall Fest (and Wheels on Werner Allen) a continued success. Bringing in over 200 vendors, rows of food trucks, and a place for families to share in a day of fun.
Stay connected by following our Fall Fest Event Page on Facebook – we’ll post updates, featured vendors, and a few sneak peaks for next year!
View our Fall Fest Photos
Vendor Testimonials
Ladies- just wanted to reach out and thank you for allowing me to be a vendor. It was my first year and am so pleased with the organization, promotion and turn out…. Lots of festivals could learn a few things from you guys.
I would be very very interested in returning next year at the same spot as I was this year if at all possible.
Michelle Ferry
Good morning, I would like to extend my appreciation to the entire festival staff, and volunteers who made fall fest a joyful event. This was my wife’s and my first event as vendors, ever, and the people of New London were amazing. We will definitely be coming back next year. Thank you to all of you who planned, organized and executed the event seamlessly. I know behind the scenes work doesn’t often get the appreciation they deserve, but it’s because of that hard work that my wife and I had an amazing first show. Thank you again for all of your hard work and dedication to this event. We will be looking forward to next year.
Kyle & Cassie Whalen
The weather was perfect and the event was so nice again. You are so well organized down there India
Jackie Curtis
Interested in Being a Fall Fest Vendor?
Want to be among the first to know when Fall Fest vendor registration opens? Join our email list to receive future registration information, updates, and vendor opportunities.
Please note: Joining this email list does not register you as a vendor for Fall Fest. This is simply a way to receive future information when vendor registration becomes available.
Join our email list below to stay in the loop!