Join us for the 29th Annual Fall Fest in New London, hosted by Community First Credit Union! This exciting three-day event will take place on Werner Allen on the second Saturday in September from 9 a.m. to 3 p.m. and promises to be an unforgettable celebration for the whole family.

In 2023, Fall Fest moved to a new location on Werner Allen due to downtown construction and space limitations. And we couldn’t be more excited about it! The beautiful park, river views, ample parking, and plenty of shade make it the perfect spot for the festival to continue growing.

Thank you to our Fun Zone Host Sponsor:

Event Highlights

• Wheels on Werner Allen (Sept 12th, 5-8 p.m.): Start the weekend with the Wheels on Werner Allen car and cycle show, featuring stunning classic vehicles and live music. Don’t miss the Festival Foods Fireworks at dusk, lighting up the sky!
• Over 250 Vendors (Sept 13th, 9-3 p.m.): Explore over 250 craft booths, produce, and market vendors lining Werner Allen, with Wisconsin’s finest cheese and sausage, local goods, and more. Stop by the Chamber booth for samples and sales!
• Fall Fest Fun Zone (Sept 13th, 10-3 p.m.): Sponsored by Victory Church, the Fun Zone is an exciting, FREE area for families to enjoy all day! Bounce houses, face painting, balloon twisting, a magician, a dunk tank, and a NEW HUGE carnival slide will keep kids entertained for hours.
• Live Art Displays: The Wolf River Art League will showcase live art and displays throughout the festival, adding even more creativity to the event.
• Children’s Petting Zoo: The local FFA organization will have a petting zoo with some of the cutest alpacas you’ve ever seen!
• Fire Truck Display: The New London Fire Department will have fire trucks on display for all to admire.
• Live Music & Entertainment: Enjoy live music throughout the day as you stroll along Werner Allen, making for a lively and vibrant atmosphere.

Additional Events

• Shine Bright Against Cancer Run/Walk (Sept 14th, 12 p.m.): Participate in the Shine Bright Against Cancer Run/Walk in Hatten Park to support cancer awareness and research.

Parking & Accessibility

• Parking: Available at the Middle School parking lot and Hatten Park (enter from Jennings St.).
• ATM: Sponsored by Fox Communities Credit Union, an ATM will be available on Werner Allen near Beacon Ave. on Friday and Saturday.
• Restrooms: Handicap and regular bathrooms will be located along Werner Allen Road for your convenience.
• Rain or Shine: This event is happening rain or shine, so come prepared to enjoy the fun no matter the weather!

Follow Us

Stay up to date with Fall Fest details, featured vendors, band announcements, and more by following our Fall Fest Event Page on Facebook.

We can’t wait to see you in September for a weekend of family fun, food, entertainment, and memories that will last a lifetime!

See you at Fall Fest 2025! 🌽🎉🚗