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Holiday of Wonder

Downtown on North Water St. - New London, WI

Dec. 7th, 2018 – 5:30 p.m. Reindeer Run – 6:00 p.m. Parade
6:30 to 8:30 p.m. Santa Land 


New London’s Holiday of Wonder is an annual event held the first Friday night  in December.  In 2018, the festivities will begin Friday night with the Reindeer Run hosted by the New London Parks & Recreation Dept.  Typically, all ages are welcome to participate in this 1 mile fun run / walk.  The Reindeer Run begins at  5:30 p.m. at the Ignite Practice Facility, 300 Wolf River Plaza.  Participants are encouraged to wear imaginative and fun holiday decor.  Participants run the parade route just prior to the start of the parade and finish downtown at Wisconsin St. where they can enjoy the parade.  As the run / walk ends downtown, due to Municipal Code 9.41 pets are not allowed in the run / walk.

At 6:00 p.m. local groups, individuals and businesses join in the street parade, which starts on S. Pearl St. and disbands in the Wolf River Plaza parking lot.  All are welcome to participate.  Interested groups are asked to complete the parade entry form; a link to the form can be found in the upper right hand corner of this page.

Visit Santa and Mrs. Claus at Santa Land in New London’s Grand Cinema Theatre Friday, from 6:30 ‘til 8:30 p.m.  Santa will have a special treat for each child.

►Holiday of Wonder Photos Through the Years
● December 2, 2016

For more information call (920) 982-5822


2017 Holiday of Wonder
Holiday of Wonder Poster
HOW Sponsor Request
HOW Bus. Decoration Contest
Holiday Dance Poster
Parade Entry Form
Parade Participant Information
Parade Route Map
Reindeer Run
Reindeer Run Registration